About Author


Gina Lednyak

Gina Lednyak - Inside Small Business

The science of social

Your content is how you show up on social media – it is the messaging your community sees and it represents the journey you take your followers on.

Rethinking Christmas: How should small businesses approach the festive season?

In a time where we are so socially distant, small businesses now have the perfect opportunity to leverage the power of social media.

Navigating social media during COVID-19

Make sure your social media content is sensitive and tells a story that is relevant to both these times and your brand’s audience.


Navigating social media during COVID-19

It is important to remain sensitive, transparent, and consistent in your social media communication – especially in these challenging times.


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