Gemma Dunthorne spent over a decade in the mining and ports corporate world. After suffering burnout she decided to take a risk owning a small business. Daneechi was previously located in Subiaco for 30 years but was closed by its founder. When Gemma was looking for business ideas, she came across the Daneechi name for purchase so Gemma took her small amount of savings and plunged into swimwear. In two years Gemma has progressed the business from just online to a five month pop-up shop to a 155sqm retail space packed with swimwear. Gemma has a Commerce Degree, Post Grad in Logistics and Supply Chain and a Diploma in Law.