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Christie Nicholas

Australia's most experienced authority in the mum-marketing space, Christie Nicholas is the CEO of Mumpower, a marketing agency representing brands that mums buy. Christie is on a mission to lead a movement that educates and empowers mum-centric businesses to succeed wildly by involving mums in their brand dialogue.

From the author

How to lose a mum in 10 ways: the marketing mistakes costing small business

In Australian family households approximately 85 per cent of mums control or influence household discretionary spend.

How small businesses can collaborate with influencers

Engaging with online influencers is the way of the future.