Chris Petzoldt

Chris Petzoldt is the CEO of Pretian Squared, a value monetisation consulting firm helping clients grow by clarifying their pricing models, strategies and value positioning. Chris is a recognised global authority on monetisation strategy, growth consulting and go-to market execution, particularly for technology services. An expert in portfolio design, pricing and the application and monetisation of AI, he has spent 25 years enabling clients across sectors, sizes, and more than 20 countries to achieve exponential growth.