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Carolyn Butler-Madden

Carolyn Butler-Madden, author of two books on Social Purpose, 'For Love & Money' and 'Path To Purpose', is a purpose specialist and a passionate speaker on this topic. As Chief Purpose Activist of her consultancy, The Cause Effect, Carolyn helps leaders define and embed purpose strategically into their business and brand to deliver meaningful impact - profit with purpose.

From the author

Why “Start with Why” has made way for “Start with Who”

The most successful purpose-led businesses build movements of change through their own people and those they serve.