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Brett Kensett-Smith

Brett Kensett-Smith is a registered Australian and NZ Patent & Trade Marks Attorney with more than 20 years’ experience in helping companies and investors to unlock their competitive edge by identifying, strategising, protecting, valuing, and monetising their intangible assets. Brett specialises in supporting clients to develop and commercialise new technology, without infringing the registered IP of competitors. Prior to EverEdge, Brett held various roles including as a VP at a US-based private equity investment company; IP Manager at a public medtech company; Research Scientist; and ten years in private practice as a patent & trade marks attorney in Australia and the UK.

From the author

trademarks

Can Banksy teach us anything about keeping your trademark?

The real purpose of trademarks is to make sure there is no confusion by the buying public as to where their purchase has...