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Bernadette Schwerdt

Bernadette is the founder of the Australian School of Copywriting, and a former account director with global agency, Young & Rubicam Advertising with clients such as Apple, American Express and Colgate. She has a business degree from the University of South Australia and lectures in marketing and copywriting at RMIT, Swinburne and Victoria University. She is the author of three best-selling business books including Secrets of Online Entrepreneurs, How to Build an Online Business and Catch of the Decade, which was ghost-written for the billionaire brothers behind Catch.com, Scoopon and Menulog. Bernadette is a popular TEDx speaker, podcaster with Triple M and in 2020, was named in the Top 50 Small Business Leaders by Inside Small Business.

From the author

Bernadette Schwerdt

Cakeage? What the hell is cakeage?

I’ve heard of corkage. I’ve heard of wastage. But cakeage? What the hell is cakeage?
The essential guide to monetising social media

The essential guide to monetising social media

If you're looking for a better return on your social media investment, this guide from Australia's top online mavericks ...