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Bernadette Schwerdt

Bernadette is the founder of the Australian School of Copywriting, and a former account director with global agency, Young & Rubicam Advertising with clients such as Apple, American Express and Colgate. She has a business degree from the University of South Australia and lectures in marketing and copywriting at RMIT, Swinburne and Victoria University. She is the author of three best-selling business books including Secrets of Online Entrepreneurs, How to Build an Online Business and Catch of the Decade, which was ghost-written for the billionaire brothers behind Catch.com, Scoopon and Menulog. Bernadette is a popular TEDx speaker, podcaster with Triple M and in 2020, was named in the Top 50 Small Business Leaders by Inside Small Business.

From the author

Top nine tips for writing a best-selling business book

Writing a book is as much about managing vast reams of content as it is about writing the content - it can get out of ha...
Bernadette Schwerdt

Five surprising reasons you (still) need a business card

In the midst of the rush to make everything digital, the business card still remains important in more ways than just co...
Bernadette Schwerdt

What a pitch!

Pitching is the art of communicating what you do, why you’re different and why people should do business with you - and ...
Bernadette Schwerdt

What’s your point?

Technology is increasingly being used to help smaller businesses create a valuable point of difference that enables them...
Bernadette Schwerdt

Look ahead, or lose

Companies need depth of vision to succeed, which means predicting what the customer will want before they realise they n...
Bernadette Schwerdt

How to create a point of difference that customers care about – Part 2

Three businesses provide an example of how having a real point of difference can deliver rapid growth for a start-up.
Bernadette Schwerdt

How to create a point of difference that customers care about – Part 1

How small, unknown start-ups that offer a meaningful point of difference can thrive without getting involved in a price ...
Affiliate marketing is a costless, easy and fast way to grow your customer database and income.

The next best thing to a passive income

Affiliate marketing is a costless, easy and fast way to grow your customer database and income.
Bernadette Schwerdt

What are you too busy to notice – and what is it costing you?

Are your standards slipping? In the rush of daily life, we often fail to notice the things that really matter. What are ...
Bernadette Schwerdt

Little acts of leadership – the true measure of any great leader

When a group of business owners was asked ‘who considers themselves to be a leader?’ few said yes. Considering most had...