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Bernadette Schwerdt

Bernadette Schwerdt

Bernadette Schwerdt - Inside Small Business

Bernadette Schwerdt

What a pitch!

Pitching is the art of communicating what you do, why you’re different and why people should do business with you – and a way to generate new busine…

Bernadette Schwerdt

What’s your point?

Technology is increasingly being used to help smaller businesses create a valuable point of difference that enables them to compete with the bigger pl…

Bernadette Schwerdt

Look ahead, or lose

Companies need depth of vision to succeed, which means predicting what the customer will want before they realise they need it.

Bernadette Schwerdt

How to create a point of difference that customers care about – Part 2

Three businesses provide an example of how having a real point of difference can deliver rapid growth for a start-up.

Bernadette Schwerdt

How to create a point of difference that customers care about – Part 1

How small, unknown start-ups that offer a meaningful point of difference can thrive without getting involved in a price war that only the powerful wit…

Affiliate marketing is a costless, easy and fast way to grow your customer database and income.

The next best thing to a passive income

Affiliate marketing is a costless, easy and fast way to grow your customer database and income.

Bernadette Schwerdt

What are you too busy to notice – and what is it costing you?

Are your standards slipping? In the rush of daily life, we often fail to notice the things that really matter. What are you not seeing?

Bernadette Schwerdt

Little acts of leadership – the true measure of any great leader

When a group of business owners was asked ‘who considers themselves to be a leader?’ few said yes. Considering most had dozens of staff, and turn…

Bernadette Schwerdt

Cakeage? What the hell is cakeage?

I’ve heard of corkage. I’ve heard of wastage. But cakeage? What the hell is cakeage?

The essential guide to monetising social media

The essential guide to monetising social media

If you’re looking for a better return on your social media investment, this guide from Australia’s top online mavericks could be of value.

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