Aparna Gray

From the author

email marketing

10 email marketing tips for SMEs to get ahead this holiday season

Segmentation is one of the most important email tactics out there - identifying a razor-sharp segment is always good for...

Halloween marketing tactics to “boo”st sales

Halloween has been growing in Australia every year and sales to date this year sales are up by almost 50 per cent on thi...
Zeigarnik effect

Driving customer engagement

Customer engagement entails persuasion that requires you as a seller to tap into not just one but three layers of the co...