A jack-of-all-trades, turned friendly neighbourhood cake maker, Alisha Henderson is the owner and founder of Sweet Bakes. Expressing creativity in the form of cake, Alisha’s sugary business journey has turned into a digital empire, as she regularly "edu-cakes" her loyal customers Australia wide (and internationally), via cooking classes and the popular Cake Mail subscription. Alisha’s shippable sweets bring a sense of community, cheer, and a much needed sugar-induced high. Sending cake is the new way of sending flowers. Sharing inspo, cake content, and business BTS across her Instagram platforms, Alisha’s brand is an extension of her life ie. filled with pure joy.