User Image

Alicia Penhorwood

Alicia Penhorwood is a marketing strategist and the founder of Harper Collective. With over a decade of experience, Alicia works with brands to help them gain clarity through strategy, create an impact with meaningful content and amplify their message through PR. Alicia specialises in designing tailored marketing strategies for brands who want to become a leader in their space, build consistency through their marketing and turn followers into customers.

From the author

How small businesses can leverage the new Threads app

When you join the Threads app your feed will include threads posted by people you already follow on Instagram.
Christmas survey, shoppers, small retailers

How to start planning your marketing for the festive season

Many small businesses get distracted by what their competitors are doing when it comes to marketing - this is the time t...