User Image

Alex Pilcher

Alex Pilcher is the owner and curator of The White Place, a multi-faceted small business based in Orange, regional NSW. With a knack for styling and interiors, Alex has evolved what was a local homewares store, to now offer event styling and boutique accommodation for their national customer base. The White Place is an extensive and eclectic mix of contemporary homewares to suit your life and style. What started out as a beautiful offering of predominantly white homewares inspired by the stunning Santorini landscape, rugs, furniture, fashion, art, has since evolved into a multifaceted small business.

From the author

masterclass, family businesses

Eight essential tips to running a successful family business

It is important to watch out for possible tensions that may arise that can threaten the prospects of the family business...