Alejandro Moxey

From the author

The top five pitfalls to avoid when building a mobile business – Part 3

Many SMEs fall into the trap of establishing a great mobile business strategy but then crossing it off the list and fail...

The top five pitfalls to avoid when building a mobile business – Part 2

What attracts people to download and engage with their mobile apps? And how do you maintain "stickiness" to keep from ge...

The top five pitfalls to avoid when building a mobile business – Part 1

Mobile phones are at the forefront of the fight for customers with research revealing the average mobile users touch the...