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Alejandro Moxey

Alejandro Moxey - Inside Small Business

Mobile business

The top five pitfalls to avoid when building a mobile business – Part 3

Many SMEs fall into the trap of establishing a great mobile business strategy but then crossing it off the list and failing to continually test, learn…

Mobile business

The top five pitfalls to avoid when building a mobile business – Part 2

What attracts people to download and engage with their mobile apps? And how do you maintain “stickiness” to keep from getting bumped off their phones?

Mobile business

The top five pitfalls to avoid when building a mobile business – Part 1

Mobile phones are at the forefront of the fight for customers with research revealing the average mobile users touch their phone over 2500 times per d…

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