Ailsa Page
From the author
Treating your staff as you do your customers the key to motivation
Addressing the barriers to motivation such as financial stress, time pressures and poor health that affect your team's p...
May 3, 2018
The disconnect between social media and being social
A consistent business persona on both social media and outside it avoids a feeling of confusion and distrust among custo...
Apr 5, 2018
βTis the season to use in marketing
Christmas may be special, but all year round the seasons - and the events calendar - offer hooks you can hang your promo...
Dec 18, 2017
Five reasons businesses need to be off social media
If too few, or no, resources are allocated to social media you're better off getting off until more resources can be dev...
Nov 15, 2017
Spring is the time to freshen up your marketing
Investigate which customers have served you well this year and which ones may need to go so you can focus your marketing...
Oct 16, 2017
Ten tips on keeping your motivation in business β Part 2
If your motivation dips implement one of these tips β your mood will improve and your tank will start to refill.
Sep 14, 2017
Ten tips on keeping your motivation in business β Part 1
Having a clear purpose and direction in both life and work can help generate motivation.
Aug 15, 2017
Reason to celebrate
Marking another year in business is a good thing, but take it further by making some New Financial Year resolutions.
Jul 1, 2017
Review and recharge: the importance of the performance review
Taking some time out to for a regular performance review helps you refresh and get of the "treadmill".
Jun 15, 2017
Try new things in marketing
Marketing methods are changing all the time - particularly online - and best way to learn these methods is to try them o...
May 15, 2017